tony.co.il
Engagement Models

Working togetherin the way that fits your business.

Every business is different.

Some already know what they want to achieve and simply need strategic guidance along the way.

Others are looking for a strategic partner to help shape direction, discover opportunities, and proactively drive growth.

To support both needs, I offer two engagement models.

Model 01
01 —

Strategic Support

Strategic Support is designed for organizations that already have defined priorities and need ongoing professional support.

You define the priorities. I help you move them forward through strategic thinking, content, design, communication and business-focused recommendations.

Best suited for
  • /Existing marketing initiatives
  • /Product enhancements
  • /Branding improvements
  • /Content creation
  • /Design work
  • /Strategic reviews
  • /Professional advice
  • /Ongoing support
How we work
  • You define the priorities.
  • I provide strategic support and professional execution where needed.
  • Business decisions remain yours.
Model 02
02 —

Strategic Partnership

Strategic Partnership is designed for organizations looking for an ongoing strategic partner.

Instead of only responding to existing priorities, we begin with business goals. Together we identify opportunities, define priorities and build a roadmap for long-term business growth.

Best suited for
  • /Business transformation
  • /Brand positioning
  • /Business clarity
  • /Growth initiatives
  • /Customer experience
  • /New products
  • /Digital strategy
  • /Long-term planning
How we work
  • We define business goals together.
  • I proactively research, recommend, initiate and help lead strategic initiatives throughout the engagement.
  • Business decisions always remain yours.
Side by side

What’s the difference?

Strategic Support
Strategic Partnership
Flexible engagement
Dedicated engagement
Client-defined priorities
Business goal-driven
Strategic guidance
Strategic partnership
Reactive when needed
Proactive by design
Current initiatives
Long-term growth
Flexible involvement
Deeper involvement
My Philosophy

I don’t begin with services.I begin with business goals.

Every business is unique.

The right combination of strategy, branding, customer experience, communication, technology and marketing depends entirely on what your business is trying to achieve.

That’s why I don’t sell predefined packages.

I provide the level of strategic involvement needed to help you reach your goals.

My Toolbox

Selected for your goals, not sold as a package.

Every engagement may include a different combination of expertise. Depending on your goals, I may use:

  • 01Business Strategy
  • 02Brand Strategy
  • 03Positioning
  • 04Value Proposition
  • 05Customer Experience
  • 06User Experience
  • 07Product Strategy
  • 08Product Marketing
  • 09Messaging
  • 10Content Strategy
  • 11Visual Communication
  • 12Brand Identity
  • 13Digital Experience
  • 14Websites
  • 15Portals
  • 16Marketing
  • 17AI
  • 18Technology
  • 19Innovation

No two businesses receive the exact same combination. The tools are selected based on your goals.

Let’s start with one question

What would successlook like for your business?

That is where every engagement begins.